As I previously posted, CIPs received the following email yesterday. In this post, I'm going to break down AIIM's points, line by line, and explain how they demonstrate AIIM's absolute lack of understanding of certifications and why these changes spell the end of the CIP program.
Let me note that I write this "not in anger, but in sorrow". I made the decision to leave AIIM, and I suspected that this would happen based on conversations over the last couple of years where senior management demonstrated how little they understand certifications broadly, the CIP specifically, and how to sell and market them.
I've made no changes to the original text of the AIIM email other than to remove the bullet points because Blogger is a bit wonky about quotes and bullets. So I present and respond, you decide.
“I just love tracking and reporting CEUs,” said no one, ever! That’s why we’re changing the CIP recertification process, effective immediately.
JW: I've heard from three CIPs so far, and had thought myself as well, "I just love taking certification exams," said no one, ever!
Here’s the deal:We trust you. We know that, if you care enough about the Information Management practice to keep current with your CIP designation, you’ll naturally be engaging in continuing education and networking activities.
While AIIM will no longer require any proof of CEUs, your employer or other organizations might. So, if you are an AIIM+ Pro subscriber, you’ll get real-time CEU tracking for the courses you complete in your courses portal. And, we’re always happy to help you determine the other AIIM activities you’ve participated in throughout the year. (CEU reporting is available upon request for AIIM+ and AIIM+ Pro members).
Going forward, you will maintain your CIP by retaking the CIP exam at a discounted fee of $150.
Upon successful completion of your CIP exam, you will automatically receive your official CIP certificate and digital badge. And, we look forward to celebrating your achievement during special events year-round.
Don’t worry about keeping track of your expiration date. A few month’s shy of your 3-year active period, we’ll send you a reminder and link to recertify. Easy peasy. Update 3/10: After another inquiry, AIIM had this in response: "You’ll receive an email with a link within a few weeks of your renewal date to recertify." So is it weeks or months? I guess I'll update this again once I get the official notification.
In consultation with members of our community and professional training/certification experts,
JW: Who? I'm in the inaugural group of 120+ Certified Credentialing Experts certified by the Institute for Credentialing Excellence, and I have worked on 5 other certifications including vendor certs and all 3 versions of the CIP and I say AIIM has gone off the rails here.
we make these changes to align with modern pervasive learning best practices.
JW: Every single major certification uses a formal assessment - i.e. if there's an exam, it's proctored. Almost every single major certification uses CEUs as an alternative to retesting. If you're reading this, odds are you have at least one certification and you know this. This is just flat-out wrong and again demonstrates the absolute lack of understanding among AIIM senior management as to what a certification is and how it works. Which is unfortunate, because associations with reasonably valid certifications who actually market them make a lot of money off of them and use them to fund other programs. AIIM has never understood this.
We stand by the value and relevancy of the CIP designation and the rigor of the examination process.
JW: As someone who actually knows this stuff, I know that CIP as a certificate, which is what it now is, will retain some value and some relevancy. I don't know how AIIM plans to update it, which means the relevancy will fade quickly (the current CIP will be 3 years old in June). The value will drop precipitously as the number of CIPs does, because as noted, nobody, NOBODY, wants to take a test again.
If AIIM's Board of Directors takes this seriously, I encourage them to do an audit of the current number of CIPs and audit it each month. I predict that not only will there be no growth, but that the number of CIPs will drop by 50% in 2022. It's a shame that AIIM has done this, and it's a shame that they won't understand the decline.
CIPs, if you have any thoughts, I'd love to hear and share them, and happy to do so anonymously. You can reach out to me at firstname.lastname@example.org.