Great link from Deirdre Reid's Association Brain food newsletter. The MemberSuite article discusses value propositions from the perspectives of individuals as well as their employers, and how to get employers involved with the credentialing program. It concludes with some recommendations for how to increase the value of your credential, notably instilling a culture that values and even brags about credentialing - things like ensuring credential holders' designation is included whenever they are mentioned, etc.
I'd have forwarded this to my two primary membership associations, AIIM and ARMA, or at least linked to them in a Tweet, but neither has marketed their credentials in years and have barely mentioned them in months, usually just to describe impending changes to them (or reverting those changes).
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