Dear marketers and their web design minions,
If you think your article on the "Top 10 Reasons to Do X" will get more clicks because it's in a snazzy slide show, with one picture/article per reason, it won't. So don't do it.
And if you prolong the agony by making it 4-5 slides with 1 pithy line of text per slide, I hope you die in the fire of a thousand suns.
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